2019 Bell's Beer Bayview Mackinac Race Grows With Increase in Marketing and Sponsorship
Luca Mariano Old Americana Michigan Bourbon company named the official bourbon of the Bayview Mackinac Race and Bayview Yacht Club
DETROIT (June 12, 2019) - Bayview Yacht Club is pleased to announce Luca Mariano Old Americana Batch Kentucky Straight Bourbon, the official bourbon of the Bell's Beer Bayview Mackinac Race, the 95th running of the Bayview Mackinac Race.
"The strong support of title sponsor Bell's Beer over the past nine years had added a great deal of stability to the race which in turn has attracted a wider audience and more supporting sponsors," said Ryan Farrell, Bayview Yacht Club Vice Commodore. "We look for companies that make sense financially and will make good long-term partners like Bell's Brewery, Shepler's Mackinac Island Ferry, Grand Hotel and Pentastar Aviation. All these partners align with our mission that is committed to Michigan's beautiful waters, and the nation's longest running race of its kind. "
Luca Mariano, which launched in April to much public fanfare, has signed a two-year sponsorship package which includes being named the official bourbon of Bayview Yacht Club, giving the Michigan-based, Kentucky distilled product a presence at all sailing events the club put on.
"I spend a lot of time with family up north and on Mackinac Island, so we have celebrated this race for years," said Francesco S. Viola, owner of Luca Mariano. "I am very excited that Luca Mariano's Old Americana bourbon is the bourbon of choice that will be raised to cheer on the Bell's Beer Bayview Mackinac Race." Old Americana is the name of Luca Mariano's bourbons, and also its band. Founded and produced with songs co-written by Viola, the Old Americana band, featuring artists from The Voice, is an American style ensemble which croons about American daily life and the bourbon itself.
This is the ninth year Bell's Beer is the title sponsor. Other new sponsors include NôMI Sparkling Water.
In addition to title sponsor Bell's Beer, other sponsors for the 2019 race are:
- Grand Hotel- the official hotel
- Luca Mariano Distillery, LLC- official bourbon of the race
- Gill - official apparel
- Coral Reef Sailing Apparel
- Tito's Handmade Vodka
- Pentastar Aviation - Preferred Charter Provider
- North Sails
- Shepler's Mackinac Island Ferry
- NôMI Sparkling Water
- Aitken & Ormond Insurance
- Frankenmuth Insurance
- Sharpe Travel Services
- Legal Copy Services
- Sykes & Webster - The Burton Families
- Freighter's Eatery & Tap Room
- Futuramic Tool and Engineering
- Pink Pony - Chippewa Hotel
- Thomas Hardware Company
- Detroit Sports Media
- Marx Layne & Company
- Bayview Yacht Club Foundation
About Bayview Yacht Club
Bayview Yacht Club, founded in 1915, is widely regarded as the premier sailing club in Michigan and the Midwest. Located on the Detroit River near the mouth of Lake St. Clair, it has been hosting the Mackinac Race since 1925 and has more than 1,000 members. For more information: www.byc.com.
Marx Layne & Co.